Is Spotify ready for the Swedish model?
Like I'm from the UK and I was quite surprised when I came to Sweden. When you're in the UK you have this idea that it's like one of the top countries in the world in terms of quality of life. And I came to Sweden and I realised I've been lied to! It's a dump compared to this place! And over time I've come to realise that part of what has made Sweden that way is basically decades and decades of strong union power. Like in the UK in the 80's Thatcher kind of crushed the union movement. And that didn't happen here, and instead it's a sort of alternate future where there's no Thatcher, and… well… things are good.